Selling digital products like editable event invitations on Shopify is very doable—you just need to set up your store with the right apps and workflow since Shopify by default is geared toward physical products. Here’s a breakdown of how you can do it step by step:

1. Set Up Your Product in Shopify

• Go to Products > Add product.

• Title it something clear like Editable Coffee Baby Shower Invitation.

• Add product images/mockups (show how the invite looks in use).

• Write a strong description (include what’s editable, how they’ll access it, and what’s included).

• Set your price.

• Under Shipping, uncheck This is a physical product.

2. Delivering the Digital File

Since Shopify doesn’t automatically deliver files, you’ll need an app. Popular options:

• Shopify Digital Downloads (free from Shopify, basic delivery).

• SendOwl (paid, more professional—great for bundles, license keys, and restricted access).

• Sky Pilot (good for larger files and gated content).

These apps will automatically email your customer the digital file link after purchase.

3. Editable Templates (like Canva or Corjl)

If your invitations are editable (not just static PDFs), you’ll want to use a third-party editor integration:

• Corjl – Customers edit online after purchase. You upload templates, they get a link to edit.

• Templett – Similar to Corjl, built for invitations and party printables.

• Canva Templates – You can create a share link for customers that forces them to make a copy of your editable template. (You’d include that link in the digital download or confirmation email).

⚡ Pro tip: Many Etsy sellers use Corjl/Templett because they automate sending edit links to buyers. For Shopify, you can do the same with an integration or by embedding the link in the digital download.

4. Instructions for Customers

Include a PDF “instruction sheet” in your digital product delivery.
Example:

• Step 1: Click the link to access your Canva/Corjl template.

• Step 2: Edit your text, fonts, or colors.

• Step 3: Download your finished invitation as a PDF or JPG.

• Step 4: Print at home or send digitally.

5. Protect Your Work

• Use “template copies” in Canva so buyers can’t edit your original file.

• Set limits on Corjl/Templett so they can’t download unlimited versions if you prefer.

• Include a note about personal use only in your product description and instruction sheet.

6. Bonus – Upsells & Bundles

Once you’ve got invitations, you can bundle with:

• Matching signs, cupcake toppers, thank-you cards.

• Party décor printables.

• Editable balloon backdrop signage (tying into your Design & Up! business).

Bundles = higher order value.